When it comes to thesis exhibitions, for the most part, they only happen once in a persons undergraduate career. When designing an exhibition, it was very important for us as a team to come up with something we all would be proud of, and something the thesis class participating in the exhibition would be proud of, and relate to.
The first few weeks of class were spent brainstorming ideas for the name of this Design Thesis Exhibition. Atif kickstarted our thought process by creating a conversation around the word zeitgeist.
Zeitgeist – the defining spirit or mood of a particular period of history as shown by the ideas and beliefs of the time.
We talked about what we believed would be the zeitgeists of 2017 when we look back on the year 10 years from now. What defines the time we’re living in today? We thought about VR, the internet, etc.
Eventually we also started to think about what describes designers, or art. And finally, we came up with, and narrowed our ideas down to, a good amount of potential names that we could present to the thesis class and gain their feedback on.
Here’s a list of those names we started with:
Ephemera[l] – things that exist or are used or enjoyed for only a short time. Or items of collectible memorabilia, typically written or printed ones, that were originally expected to have only short-term usefulness or popularity.
Pixellennial – the combination of pixel (a minute area of illumination on a display screen, one of many from which an image is composed) and milennial (a person reaching young adulthood in the early 21st century.).
Sentient – being able to perceive or feel things.
Wabi Sabi – a concept in traditional Japanese aesthetics constituting a world view centered on the acceptance of transience and imperfection.
Once coming up with a list of a few name ideas that really stuck, we began the process of designing a set of logos around them for our first presentation to the Design Thesis class. We were each assigned to a particular name to work on, but we also had the flexibility to design some logos for other names if we had multiple ideas. Here were our first renditions: